Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Homer (also Goddard or Slabtown) is an unincorporated community in central Walker Township, Rush County, Indiana, United States. It lies along State Road 44 west-southwest of the city of Rushville, the county seat of Rush County. Its elevation is 935 feet (285 m), and it is located at 39°34′41″N 85°34′41″W / 39.57806°N 85.57806°W / 39.57806; -85.57806 (39.5781027, -85.5780295). Although Homer is unincorporated, it has a post office, with the ZIP code of 46146.