Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
West Lafayette is a city in Tippecanoe County, Indiana, United States, 65 miles (105 km) northwest of Indianapolis. Named in honor of General Lafayette, a French military hero who fought with and significantly aided the Continental Army during the American Revolutionary War. The 2000 Census enumerated 28,778 residents in West Lafayette, making it the most densely populated city in Indiana. It is located across the Wabash River from Lafayette, Indiana and is home to Purdue University. West Lafayette is part of the Lafayette, Indiana Metropolitan Statistical Area.