Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Le Mars is a city in and the county seat of Plymouth County, Iowa, United States. The population was 9,237 at the 2000 census. Le Mars is the home of Wells Dairy, the world's largest producer of ice cream novelties in one location and is the self-proclaimed "Ice Cream Capital of the World". Wells is most well known for its Blue Bunny products. Le Mars, located on the Floyd River, is northeast of Sioux City. Le Mars is the former home of Westmar University, which closed in 1997.