Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Sac City is a city in Sac County, Iowa, United States, situated in the rolling hills along the valley of the North Raccoon River, in one of America's prime agricultural regions. U.S. Route 20 bisects the city, forming its Main Street, and the city is one of 46 designated Main Street Iowa communities through the Main Street Iowa development program. The population was 2,368 at the 2000 census. It is the county seat of Sac County.