Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
El Dorado (pronounced to rhyme with tornado is a city in Union County, Arkansas, USA. According to 2006 Census Bureau estimates, the population of the city is 20,467. The city is the county seat of Union County, and home to the headquarters of Murphy Oil Corporation, Deltic Timber Corporation, and Lion Oil Refinery. The city hosts a community college, South Arkansas Community College, as well as a symphony and an arts center. Most recently, El Dorado has become a community of education with the January 2007 announcement by Murphy Oil Corporation of the El Dorado Promise, a scholarship program that allows all El Dorado High School graduates who have been at the school since at least the ninth grade to attend any college in the country of their choice.