Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Hillview is a city in Bullitt County, Kentucky, United States. The population was 7,037 at the 2000 census. The primary road through the area is Kentucky Route 61 (Preston Highway). Long a rural farming community, it was connected to what became Interstate 65 in 1954 grew in the 1950s and especially 1960s as a suburb of Louisville. The larger subdivisions included Maryville, Overdale, and Lone Acres, and they incorporated in 1974 to form Hillview.