Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Irvine is a city in and county seat of Estill County, Kentucky, United States. Its population was 2,843 at the 2000 census. It is located on the Kentucky River at the junction of Kentucky Route 52 and Kentucky Route 89. It was built on land once granted to Green Clay. It was founded on January 28, 1812 and named for William Irvine, an early settler and Indian fighter. The town did not incorporate until 1849, and was ransacked on October 13, 1864 by Confederate guerrillas, who burned the jail. The town remained small until the 1870s, when its population passed 300. Construction of the Louisville & Nashville Railroad's North Fork through town, as well as a coal boom around the turn of the century, greatly increased the local population. Irvine annually hosts the Mountain Mushroom Festival on the last weekend of April. Irvine, along with the nearby city of Ravenna, are known as the "Twin Cities".