Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Lexington (officially Lexington-Fayette Urban County) is the second-largest city in Kentucky and the 65th largest in the United States. Known as the "Thoroughbred City" and the "Horse Capital of the World", it is located in the heart of Kentucky's Bluegrass region. In 2008 the city's population was estimated at 282,114 anchoring a metropolitan area of 453,424 people and a Combined Statistical Area of 666,707 people. Lexington ranks 10th among US cities in college education rate, with 39.5% of residents having at least a Bachelor's Degree. It is home to the headquarters of Lexmark International, the Kentucky Horse Park, Keeneland race course, Red Mile race course, Transylvania University, the University of Kentucky and Bluegrass Community & Technical College. Lexington has been selected to be the site of the 2010 FEI World Equestrian Games.