Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Middleburg is an unincorporated rural community with a post office sitting just off the Green River in central Casey County, Kentucky, United States. The first land owner in the area was Abraham Lincoln I, the grandfather of president Abraham Lincoln, who purchased 800 acres (3.2 km) in the area in 1784. In 1800, Lincoln transferred the land to Christopher Riffe. Riffe built a home there and operated a mill,which began the focal point of the community. He was also the community's first postmaster when the post office first opened on February 11, 1837. He named it possibly for Middleburg, Virginia; or because of its location midway between Liberty and Hustonville.