Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Richmond is a city in and the county seat of Madison County, Kentucky, United States. It is named after Richmond, Virginia, and is the home of Eastern Kentucky University. The population of Richmond, Kentucky was 32,895 in 2008 and is expected to be 35,000 by 2010. Richmond is Kentucky's 6th largest city and the second largest city in the Bluegrass region. Richmond serves as a center for work and shopping for south central Kentucky. Richmond is a principal city of the Richmond–Berea Micropolitan Statistical Area, which includes all of Madison and Rockcastle counties.