Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Seco is an unincorporated community in Letcher County, Kentucky, United States. Located in the eastern part of the state, it lies about 6 miles (9 km) E of Whitesburg. The area was inhabited in the late 19th century, but did not receive a post office until 1915: the name derives from the South Eastern Coal Company, which owned the land. The mines are now defunct, although a small mine may still be visited, to some extent, about 500 from the center of town. The main business is the small Highland Winery, established in the mid‑1990s. Tom Gish, longtime publisher of The Mountain Eagle weekly newspaper in nearby Whitesburg, was born in Seco.