Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Gorham is a town in Cumberland County, Maine, United States. The population was 14,141 at the 2000 census. In addition to an urban village center known as Gorham Village or simply "the Village," the town also encompasses a number of smaller, unincorporated villages and hamlets with distinct historical identities, including South Gorham, West Gorham, Little Falls, White Rock, and North Gorham. Gorham is home to one of the three campuses of the University of Southern Maine. Gorham is part of the Portland–South Portland–Biddeford, Maine metropolitan statistical area.