Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Ayer is a town in Middlesex County, Massachusetts, United States. Originally part of Groton, it was incorporated in 1871 and became a major commercial railroad junction. The town was home to Camp STevens during the Civil War. Then Fort Devens, a federal army camp was established to train New England soldiers for World War I. Devens was a major influence in the area until its closure in 1994. The population was 7,287 at the 2000 census. For geographic and demographic information on specific parts of the town of Ayer, please see the articles on Ayer (CDP) and Devens, Massachusetts.