Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
East Longmeadow is a town in Hampden County, Massachusetts, United States situated in the Pioneer Valley region of Western Massachusetts. East Longmeadow is bordered by Enfield and Somers, Connecticut, on the south; Hampden on the east; Wilbraham on the northeast; Springfield on the north and northwest; and Longmeadow on the west. East Longmeadow is 25 miles north of Hartford, 5 miles south of Springfield, 88 miles southwest of Boston, and 142 miles north of New York City. East Longmeadow is part of the Springfield Metropolitan Statistical Area. East Longmeadow was first settled in 1720 and was officially incorporated in 1894. East Longmeadow and Longmeadow compete in an annual Thanksgiving Day football game that routinely attracts a few thousand spectators. The town is also the home to the 2007 Western Massachusetts champions in Varsity High School Baseball. East Longmeadow hosts an annual Fourth of July Parade. It is the largest Fourth of July parade in western Massachusetts. East Longmeadow High School also serves as host to an annual Fourth of July fireworks display, traditionally held on July 3.