Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
White Horse Beach is a village of Plymouth, Massachusetts, United States. It consists of public beach in the Manomet section of Plymouth and is located on Cape Cod Bay, south of Priscilla Beach and north of Manomet Point. At the north end of the beach is a rock sticking out of the water with an American flag painted on. This act of patriotism was performed to cover a Nazi swastika painted on the rock, so it is said by locals. Much of the southern end of the beach, which is also known as Taylor Avenue Beach, beyond the outflow of Bartlett Pond, either has cottages on it or is fenced off to protect the dunes and fragile plant life. There is a small business district just beyond the north end of the beach. It has a general store and a Post Office. Its ZIP code is 02381. Residents and businesses in this village that are non-Post Office box holders use Plymouth's ZIP code of 02360. Further inland are St. Catherine's Church and White Horse Cemetery, located behind the Second Church of Plymouth at Manomet Four Corners, which dates back to the early 1700s.