Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Alma is the largest city in Gratiot County in the U.S. state of Michigan. The population was 9,275 at the 2000 census. It was incorporated as the Village of Alma in 1872 and became a city in 1905. Alma's claims to fame include the annual Highland Festival which brings members of Scottish clans and interested onlookers together for a weekend of Highland dancing, bagpipes, kilts, and camaraderie. The Highland Festival is held each year over Memorial Day weekend. Alma College, a small liberal-arts institution of approximately 1,300 students, is located in town and focuses on multidisciplinary learning in a residential setting. Alma is the birthplace of both the world-renowned modernist architect Ralph Rapson and writer/composer/lyricist Dan Goggin.