Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Augusta is a village in Kalamazoo County in the U.S. state of Michigan. The population was 899 at the 2000 census. The village is mostly within Ross Township, though a small portion extends south into Charleston Township. Augusta is situated on M-96, about five miles northeast of Galesburg, and about seven miles west of downtown Battle Creek. Kalamazoo is an additional ten miles west of Galesburg. Fort Custer Recreation Area is immediately south of the village on the east side of the Kalamazoo River.