Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Elk Rapids is a village in Antrim County in the U.S. state of Michigan. The population was 1,700 at the 2000 census. The village is located within Elk Rapids Township, near in proximity to Traverse City. Elk Rapids is a suburb. It is physically split by the Elk River, which runs between nearby Elk Lake and Grand Traverse Bay. The village is currently taking steps to ensure that its unique main street with local shops remains intact by restricting development by national chains until the Village Council can work out a long term development plan according to the Town Meeting, October 17, 2008. It has a quaint main street with a collection of small shops selling knickknacks.