Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Gaylord is a city in the U.S. state of Michigan. As of the 2000 census, the city population was 3,681. It is the county seat of Otsego County. Gaylord styles itself as an "Alpine Village" and the city center features many buildings with Tyrolean traverse style motifs. Receiving abundant snowfall and experiencing mild summer temperatures, for many years the area around Gaylord has become known for its many skiing and golf resorts, one of the largest such concentrations in the Midwest. Gaylord features an annual event in July known as the Alpenfest. Participants are encouraged to dress in traditional Swiss stylings. Gaylord is also seat of the Roman Catholic Diocese of Gaylord; it is by far the smallest settlement serving as the location of an active Roman Catholic cathedral in the United States. Gaylord has two high schools: Gaylord High School, which is one of the largest high schools in Northern Michigan and competes in the Big North Conference along with the five other large high schools in that area of the state. Its 2007 enrollment of 1,076 pupils places it in Class A (large schools) of the Michigan High School Athletic Association. St. Mary Cathedral School is a Pre K-12 school which, despite its small size, has a successful athletic tradition. It is the only private school in the nine-member Ski Valley League and its 2007 high school enrollment of 110 places it in MHSAA's Class D. Gaylord has a sister city: Pontresina, Switzerland.