Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Richmond is a city on the border between Macomb and St. Clair counties in the U.S. state of Michigan. The population was 4,897 at the 2000 census. The 2008 Census Bureau Estimate places the population at 5,606. Most of the city is located in Macomb County, though there is a small portion in St. Clair County. The city is adjacent to Richmond Township and Lenox Township in Macomb County, although it is administratively autonomous. It is also adjacent to St. Clair County's Columbus Township and Casco Township.