Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Hernando is a city in central DeSoto County, Mississippi. The population was 6,812 at the 2000 census. The 2006 census estimate reflects a population of 10,580. Hernando is the county seat of DeSoto County, the second-most-populous county in the Memphis metropolitan area. US Hwy 51 and the I-55 freeway traverse the entire city from north to south. Hernando's historic downtown square, which surrounds the county courthouse, sits at the intersection of Commerce St. and US-51.