Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Natchez is the county seat of, and the largest and only incorporated city within, Adams County, Mississippi, United States. As of the 2000 census, the city had a total population of 18,464. One of Mississippi's oldest cities, it was founded by French colonists in 1716, antedating the current capital city, Jackson, by more than a century. Located along the Mississippi River, Natchez is the southern terminus of the Natchez Trace Parkway. The city is famous in American history for its role in the development of the Old Southwest, particularly with respect to its location on the Mississippi River. Natchez is the principal city of the Natchez, MS–LA Micropolitan Statistical Area.