Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Belleview is an unincorporated community in northern Iron County, Missouri, United States. It is located about eight miles northwest of Ironton on Route 21 and is approximately three miles south of Belgrade and Caledonia. The original name of the community was "Cross Roads", but was changed to the older name of the valley in which it is located: Bellevue Valley (French for Beautiful view). Belleview is located near Elephant Rocks State Park and is near the Mark Twain National Forest.