Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Jefferson City is the capital of the U.S. state of Missouri and the county seat of Cole County. Located in Callaway and Cole counties, it is the principal city of the Jefferson City metropolitan area, which encompasses the entirety of both counties. As of 2008, the population was 40,771. Jefferson City was named after Thomas Jefferson, the third president of the United States of America. Jefferson City is on the northern edge of the Ozark Plateau on the southern side of the Missouri River near the geographic center of the state, in a region known as Mid-Missouri. It is at the western edge of the Missouri Rhineland, a wine-producing region. The city is dominated by the domed Capitol, rising from a bluff overlooking the Missouri River to the north. Lewis and Clark passed beneath that bluff on their historic expedition upriver before Europeans established any settlement there.