Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Plato is an incorporated village in northwestern Texas County, Missouri, United States. It is located about twenty miles northwest of Houston and ten miles south of Fort Leonard Wood on Route 32. Plato had an estimated population of 65 in 2007. The community was founded in 1874 and is named after the ancient Greek philosopher Plato. It is the birthplace of screenwriter Josh Senter who is known for his work on Desperate Housewives.