Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Cozad is a city in Dawson County, Nebraska, United States. The population was 4,163 at the 2000 census. The town is on the Great Plains of central Nebraska, along the Union Pacific Railroad and U.S. Highway 30, just north of the Platte River. The 100th meridian, which roughly marks the eastward boundary of the arid plains, passes just west of the town as is marked nearby on a prominent sign across U.S. Highway 30. In the early 1860s, it was a stop along the Pony Express. Cozad is part of the Lexington, Nebraska Micropolitan Statistical Area.