Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Lund is a small town in White Pine County, Nevada. Lund was named for Anthon H. Lund. Lund was settled in 1898. It was settled on land that the United States government had given The Church of Jesus Christ of Latter-day Saints in lieu of land that had been confiscated under the Edmunds-Tucker Act. The first settlers were Latter-day Saints and the LDS Church still has a ward in Lund. The population of Lund, Nevada as of 2005 is 156.