Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Elkins is a small village in New London, Merrimack County, New Hampshire, United States. It is situated at the east end of Pleasant Lake. It is home to a public beach, gas station, auto repair garage, post office, church, veterinarian office, and a group of rental cottages, Rocky Point Lodge. The village was originally called Scytheville, because of the presence of a scythe works in the village, using the outflow from Pleasant Lake to power the equipment to manufacture this agricultural implement. The scythe works closed in 1889 and, in 1896, the village was renamed in honor of Dr. John P. Elkins.