Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Belmar is a borough in Monmouth County, New Jersey, United States. As of the United States 2000 Census, the borough population was 6,045. The Borough of Belmar is governed under the Faulkner Act (Small Municipality) system of municipal government. What is now Belmar was originally incorporated as Ocean Beach borough by an Act of the New Jersey Legislature on April 9, 1885, from portions of Wall Township, based on the results of a referendum held two days earlier. On April 16, 1889, it became the City of Elcho borough, which lasted for a few weeks until the name was changed to the City of Belmar Borough as of May 14, 1889. The city acquired its current name, Borough of Belmar, on November 20, 1890.