Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
See also: other Margates Margate City is a city in Atlantic County, New Jersey. As of the United States 2000 Census, the city population was 8,193. Margate City was originally incorporated as the borough of South Atlantic City by an Act of the New Jersey Legislature on September 7, 1885, from portions of Egg Harbor Township, based on the results of a referendum held on August 1, 1885. South Atlantic City was reincorporated as a city on April 23, 1897, and then reincorporated with the name Margate City April 20, 1909. Margate City is located on 8.1-mile long Absecon Island, along with Atlantic City and Ventnor City to the northeast, and Longport on the southwest. The city stretches approximately eight blocks from the Atlantic Ocean to the bay at most points in town. Margate is a popular Jersey Shore destination, especially during the summer. Margate City is the home of Lucy the Elephant, a large wooden elephant 65 ft (19.7 m) tall. Marven Gardens, of Monopoly board game fame, is also located there.