Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Saddle River is a Borough in Bergen County, New Jersey, United States. As of the United States 2000 Census, the borough population was 3,201. Saddle River has the second-highest per-capita income in the state. Nationwide, Saddle River ranks 28th among the 100 highest-income places in the United States (with at least 1,000 households). Saddle River was incorporated as a borough by an Act of the New Jersey Legislature on November 22, 1894, from portions of Orvil Township, based on the results of a referendum held three days earlier, at the height of the Boroughitis phenomenon sweeping through Bergen County at the time. The borough is named after the Saddle River, which flows through the borough and is a tributary of the Passaic River.