Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Seaside Heights is a Borough in Ocean County, New Jersey, United States. As of the United States 2000 Census, the borough population was 3,155. Seaside Heights is situated on the Barnegat Peninsula, a long, narrow barrier peninsula that separates Barnegat Bay from the Atlantic Ocean. Seaside Heights was incorporated as a borough by an Act of the New Jersey Legislature on February 26, 1913, from portions of both Berkeley Township and Dover Township, based on the results of a referendum held on March 25, 1913. Seaside Heights is a resort community, with a beach, an amusement-oriented boardwalk, and numerous clubs and bars, making it a popular destination. Seaside Heights calls itself, "Your Home For Family Fun Since 1913!" Peak months are July and August, but the season actually runs March-October. Summer population explodes upwards to thirty thousand persons. Route 37 in Toms River is routinely gridlocked on Friday afternoons in the summer months as vacationers pack the barrier islands. The Seaside Heights Boardwalk has been featured worldwide, most notably by MTV in 1998, 2002, and 2009.