Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
South River is a Borough in Middlesex County, New Jersey, United States. As of the United States 2000 Census, the borough population was 15,322. What is now South River was originally formed as the town of Washington within East Brunswick Township on February 23, 1870. South River was incorporated as an independent borough by an Act of the New Jersey Legislature on February 28, 1898, replacing Washington town.