Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Artesia is a city in Eddy County, New Mexico, centered at the intersection of U.S. Route 82 and 285; the two highways serve as the city's Main Street and First Street, respectively. As of the 2000 census, the city population was 10,692. The town assumed its present name in 1903, after the discovery of an artesian aquifer in the area; artesian wells for agriculture flourished in the area until the aquifer became significantly depleted in the 1920s. The city was officially incorporated in 1905. Artesia was a candidate for ESPN's Titletown USA feature.