Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Fence Lake is an unincorporated town located in south western Cibola County, New Mexico. It is largely ranchland, and there are few businesses there. According to local residents, the name was derived from the original settlers having to fence off a pond formed in a natural depression that was in the area, to keep animals from contaminating the water source. Image:Fence Lake Monument. jpg|In front of the old school building Image:Settler's monument inscription. jpg|Fine words by local talent