Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Los Lunas is a village in Valencia County, New Mexico, in the United States. As of the 2000 census, the village population was 10,034. As of 2008 Los Lunas' population rose to 23,867 inside the village limits due to the new addition on city limits El Cerro de Los Lunas (Huning Ranch) It is the county seat of Valencia County. Los Lunas is part of the Albuquerque Metropolitan Statistical Area. The name "Los Lunas" is a partial Anglicization of the name of the Luna family, who originally settled in the area (los Luna, in Spanish).