Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Mayhill is a small unincorporated community in Otero County, New Mexico, United States. It is surrounded by the Lincoln National Forest on the eastern slope of the Sacramento Mountains, at the confluence of James Canyon and Rio Penasco, about 17 miles east of Cloudcroft. Elevation is 6581 feet. Mayhill includes a post office, a restaurant, and a couple of gas stations. The village is almost entirely residential, consisting largely of vacation homes and summer cabins. Farming and ranching are also important economic activities in the area.