Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Portales is a city in and the county seat of Roosevelt County, New Mexico, United States. The population of Portales and its near suburbs, contained in Zip Code 88130, was nearly 17,000 people in 2007, not including a majority of the city's college students. 2007 census. Portales is located near the larger city of Clovis as well as Cannon Air Force Base, a major contributor to the economy of the region. Eastern New Mexico University opened in Portales in 1934 and has grown to become the third largest university in the state. Portales is one of the largest producers of Valencia peanuts in the United States and is the nation's top producer of Certified Organic peanut butter. Portales is home to over 40 dairies and a major US dairy solids plant, together producing and exporting hundreds of millions of dollars of local milk products each year. Portales is the principal city of the Portales Micropolitan Statistical Area, which is part of the larger Clovis-Portales Combined Statistical Area, including Clovis, 20 miles away and Cannon Air Force Base, 12 miles away.