Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Rowe is an unincorporated community in San Miguel County, New Mexico, United States. It is located along Interstate 25 near the Pecos National Historical Park, at an elevation of 6,821 feet. Rowe is served by the Native American Preparatory School. Rowe was established for the purpose of providing labor for the Santa Fe Railroad in the late 1870's or early 1880's. The majority of the population came from Las Ruedas approximately 2 miles away on the Pecos River. A pipeline to provide water for steam engines was laid between Rowe and the now diminishing village of Las Ruedas.