Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
For other places with this name, see Geneva. Geneva is a city in Ontario and Seneca counties in the U.S. state of New York. The population was 13,617 at the 2000 census. Some claim it is named after the city and canton of Geneva in Switzerland. Others believe the name came from confusion over the letters in the word "Seneca" written in cursive. Geneva's Ontario County portion (which is most of the city) is surrounded by the town of Geneva. The city says it is the "Lake Trout Capital of the World.".