Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Gowanda is a village in New York in the United States and lies partly in Erie County and partly in Cattaraugus County. The population was 2,842 at the 2000 census. The name is a local native term meaning "almost surrounded by hills" or "beautiful place among the hills. The Erie County portion of Gowanda is part of the Buffalo–Niagara Falls Metropolitan Statistical Area, while the Cattaraugus County portion is part of the Olean Micropolitan Statistical Area. The Village of Gowanda is partly in the Town of Collins in Erie County and the Town of Persia in Cattaraugus County. Gowanda Airport (D59) is a general aviation grass strip, located northwest of the village. Located in Gowanda, Zoar Valley features over 2,000 acres (8.1 km) of wilderness, hiking trails and waterfalls.