Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
The city of Ithaca,, sits on the southern shore of Cayuga Lake, in Central New York, USA. It is best known for being home to Cornell University, an Ivy League school with almost 20,000 students (most of them studying on Cornell’s Ithaca campus). Ithaca College is located just south of the city in the town of Ithaca, adding to Ithaca’s “college town” focus and atmosphere. The city of Ithaca is the center of the Ithaca-Tompkins County metropolitan area (which also contains the separate municipalities of the town of Ithaca, the village of Cayuga Heights, the village of Lansing and other towns and villages in Tompkins County). The city is the county seat of Tompkins County. In 2000, the city's population was 29,287, and the metropolitan area had a population of 100,135. 2004 estimates puts the city population at 29,952, an increase of 2.3%. Namgyal Monastery in Ithaca is the North American seat of Tenzin Gyatso, the 14th Dalai Lama.