Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Larchmont is a village in Westchester County, New York. The population was 6,485 at the 2000 census. As a village, it is located within the town of Mamaroneck. It is located on the shore of the Long Island Sound, about eighteen miles from Midtown Manhattan. Larchmont is served by the New Haven Line of the Metro-North Railroad. In July 2005, CNN/Money and Money magazine ranked Larchmont 11th on its list of the 100 Best Places to Live in the United States.