Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Long Beach is a city in Nassau County, New York. One of Long Island's two cities, it is located on a namesake island, which forms part of the Outer Barrier off Long Island's South Shore. As of the United States 2000 Census, the city population was 35,462. It was incorporated in 1922, and is nicknamed The City By the Sea (as seen in Latin on its official seal). The City of Long Beach is surrounded by the Town of Hempstead to the north, east and west, and the Atlantic Ocean to the south.. Charles T. Theofan is the current city manager, a position which is appointed by the City Council.