Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
New Rochelle is a city in Westchester County, New York, United States, in the southeastern portion of the state. The town was settled by refugee Huguenots (French Protestants) in 1688 who were fleeing Catholic pogroms in France. Many of the settlers were artisans and craftsmen from the city of La Rochelle, France, thus influencing the choice of the name of "New Rochelle. " In 2007, the city had a population of 73,260, making it the seventh largest in the state of New York. In 2008, New Rochelle was recognized by the American Podiatric Medical Association (APMA) as one of the 100 Best Walking Cities in America, and the second best in New York State next only to nearby New York City. In November 2008 Business Week magazine listed New Rochelle as the best city in New York State and one of the best places nationally to raise children.