Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Niagara Falls is a city in Niagara County, New York, United States. As of the 2000 census, the city had a total population of 55,593. It is across the Niagara River from Niagara Falls, Ontario (also a city), both named after the famed Niagara Falls which they share. It is part of both the Buffalo–Niagara Falls Metropolitan Statistical Area and the Western New York region.