Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Blowing Rock is a town in North Carolina, situated in both Caldwell and Watauga counties. The population was 1,418 at the 2000 census. However, during the summer the town's population increases to about 10,000. These "summertime residents" consist mainly of people from the State of Florida who come to Blowing Rock to escape the heat and humidity of the Deep South. The Caldwell County portion of Blowing Rock is part of the Hickory–Lenoir–Morganton Metropolitan Statistical Area, while the Watauga County portion is part of the Boone Micropolitan Statistical Area.