Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Enka is an unincorporated community in Buncombe County, North Carolina, United States. It lies on U.S. Routes 19, 23, and 74 Business near the interchange of Interstates 26, 40, and 240. Although it is unincorporated, it has a post office, with the ZIP code of 28728.. Enka was developed in 1928 as a company town for the Dutch-based American Enka Company which was the nation's largest rayon-producing factory at that time. The Dutch name of the rayon company was Eerste Nederlandse Kunstzijdefabriek Arnhem (It is from the initial letters of firm's Dutch name that "Enka" is derived). In 1929 the company began developing a community plan that included employee houses and became known as Enka Village.. Enka Village is now a historic community and is part of the City of Asheville.