Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Goldsboro is a city in Wayne County, North Carolina, United States. The population was 37,597 at the 2008 census. It is the principal city of and is included in the Goldsboro, North Carolina Metropolitan Statistical Area. Founded in 1787, incorporated in 1847, it is the county seat of Wayne County. The city is situated in the North Carolina's Coastal Plain and is bordered on the south by the Neuse River and the west by the Little River, about 35 miles southwest of Greenville and 55 miles southeast of Raleigh, the state capital and 87 miles from Southeast of Wilmington the Southeastern North Carolina. Goldsboro is best known as home to Seymour Johnson Air Force Base.