Consumer protection refers to the laws designed to aid retail consumers of goods and services that have been improperly manufactured, delivered, performed, handled, or described. Such laws provide the retail consumer with additional protections and remedies not generally provided to merchants and others who engage in business transactions, on the premise that the consumers do not enjoy a sufficient bargaining position with respect to the businessmen with whom they deal and therefore should not be strictly limited by the legal rules that govern recovery for damages among businessmen. The overarching goal is to protect individuals and the interest of the public in general from unfair and misleading activity in business and commerce (such as false advertising and deceptive trade practices) and scams perpetrated by criminals (such as identity theft and pyramid schemes) that harm a substantial number of consumers.
Highlands is an incorporated town in Macon and Jackson counties in the U.S. state of North Carolina. Located on a plateau in the southern Appalachian mountains, within the Nantahala National Forest, it lies mostly in southeastern Macon and slightly in southwestern Jackson counties, in the Highlands and Cashiers (pronounced "cashers") townships, respectively. The permanent population was 909 at the 2000 census. The population swells to 10,000-15,000 during the season from spring to fall.